Netflix Set-Top Box Service

It looks like Netflix is taking the first steps in upgrading their digital movie delivery service into an on-demand home movie network that will send selected films directly to an LG manufactured set-top box in your home, similar to a digital cable or DVR service. Set to hit the market later this year (summer/fall), the service will allow subscribers to download movies directly to their TV and avoid disc rentals, availability queues, and delivery time waits. It seems, though, the set-top box will require both a TV and a computer, the latter of which would communicate with the Netflix service and manage the titles that are delivered to the set-top box. According to Netflix’s CEO, Reed Hastings, the company has invested over $40 million in research and development, and there are plans to advance beyond DVD use entirely, as well as include video games in a future digital service.